Sales & Marketing Seminars
Take Your Marketing to the Radio and Grow
Gene Slade, Jr., Air Genie
Are you looking for different ways to get leads? How about running a talk show on the radio and answering questions live? This HVAC contractor shows you how to create a program and get a free spot on a local radio station. Then, in his words, “just watch the leads pour in.“ Though Gene Slade Jr.’s company, Air Genie, is new to the Fort Myer, FL area, it is booked solid thanks to Gene’s radio talk show. Learn how you can make this happen in your local market.
Tough Times Never Last — Smart Contractors Do
Robert Wilkos, Peaden Air Conditioning & Heating
When the economy slows down, one of the first things most contractors do is cut their advertising and marketing expenditures. Robert Wilkos believes this is a critical mistake. He says when the economy is strong, contractors want to advertise and when things slow down, they absolutely must advertise. Attend this session and get 15 tips to help you make the most of your marketing and advertising dollars in a slow economy.
12 Essential Ideas to Help Keep Your Customers Yours
Steve Coscia, Coscia Communications, Inc.
Every customer is precious and keeping the customers you already have costs less and is much easier than finding new ones. But how do you keep the customers you have and convert them into promoters for your company? Attend this session and find out. Too many contractors scramble to acquire new customers and forget about the latent opportunity that exists among their current ones. In this session you’ll learn why your EXISTING customers can make you more money and maximize your sales efforts. In this interactive session, Coscia highlights a number of ideas you can use the very next day to help keep your customers yours.
How to Make the Most of Home Shows
Matt Michel, The Service Roundtable
Home shows represent great selling opportunities for service contractors, but few truly take advantage of these shows like they should. In this presentation, Matt Michel shares the state–of–the–art methods for making the most of home shows, including the use of easy–to–set–up home show trailers, the application of an oldest furnace or air conditioner contest to generate a pile of qualified leads, and more. Attendees will receive a free copy of “The Comanche Marketing Revised Guide to Home Show Marketing“ and “The Oldest Appliance Contest.“
Turn Your Technicians Into Customer Service Superstars
Bill Raymond, Frank & Lindy Plumbing & Heating
Service and installation technicians can be the difference when it comes to growing your business. They have a huge impact on your customer’s experience, both good and bad. Bill Raymond shows how, with proper training, your field workforce can drive sales in your company. Learn how Frank & Lindy Plumbing & Heating has grown four–fold through the customer service efforts of their installers and service technicians.
Mission Possible: Make Your Brand the Focus of Success
Steve Miles, Jerry Kelly Heating and Air Conditioning
Contracting Business magazine’s 2006 Residential Contractor of the Year Steve Miles unveils secrets to growing a business simply by focusing on your brand. By listening to Steve’s creative and practical ideas, anecdotes, and tips, you’ll learn why the marketplace is yours, why your brand is one of your greatest assets and how to make your brand work for you.
Can You Sell $2 Million in Replacement and Service in Your Marketplace?
Donny Buckingham, Cropp–Metcalfe
Many contractors will tell you no way. But in 2007, Donny Buckingham topped the $2 million mark in sales with Cropp–Metcalfe in Fairfax, Virginia. He will highlight just what a residential HVAC salesperson needs to do to attain any goal — including hitting a landmark like $2 million in sales in a year plagued with economic woes. Recession? Bah Humbug. Learn how you can blast through bad news and win!
